Hello 👋

Anita Amini

My name is Anita Amini and I’m a Software Engineer in London. I’m obsessed with learning, self-awareness and living life intentionally.

I use writing as a way to make sense of this world. I love distilling what I learn and sharing it with others. The coolest side-effect is making friends online, so if anything you read on this blog resonates, please reach out to me on twitter @neats29.

Online Course

About three years ago, I had a wake up call when I realised that I was working hard to get far in my career mostly to impress my colleagues. Realising this thrust me into a journey to figure out what really mattered to me and what I wanted. I figured out what influenced me and where those influences came from, I figured out what kind of a life I wanted, and more importantly I figured out how to design my life accordingly.

I’ve distilled everything I’ve learned on this journey into a short set of introspective exercises and a set of frameworks to work towards the life you want. Find out more here.

The Power of Knowing What You Want

Top Posts

Personal Development:

Summaries of Online Courses:

Fun Facts

  • I currently work at a UK-based online pharmacy startup called Echo, which delivers prescriptions free of charge. Prior to that, I was working in the blockchain space (Ethereum).
  • I was born in Iran 🇮🇷, we later moved to London when I was 10
  • I studied Pharmaceutical Science at university, but I changed careers in 2015 by learning to code at Founders & Coders – the most life altering decision of my life!

  • The best places I’ve visited:

    • Torres del Paine (Patagonia) in Chile 🇨🇱
    • Hakone in Japan 🇯🇵
    • Los Roques in Venezuela 🇻🇪
    • Bryce Canyon and Zion Park in USA 🇺🇸
    • Weligama and Mirissa in Sri Lanka 🇱🇰


If you are interested in learning together with me, I have a newsletter called Distilled where I share my learnings.

Update: I’ve paused the newsletter for now, as I haven’t landed on a format that I like. But if you enjoyed my blog, please sign up so we can stay in touch.

Connect With Me

I’d love to connect on Twitter or meet IRL.